Dacorum Borough Council is advertising a new app called LoyalFree that is designed to help businesses promote their services. Please see below for details:

Be one of the First Businesses to Sign up to the LoyalFree App

Advertise with LoyalFree - The LoyalFree app promotes business offers, loyalty schemes, events, local guides, competitions & interactive trails - www.loyalfree.co.uk

Dacorum Borough Council has partnered with place promotion app LoyalFree to provide advertising for local businesses, which is free for you and is simple to set up. The app is already running in 27 towns and cities across the UK and you can easily see a demo of the main features of the app here.

The app will promote various aspects of our Dacorum; tourism information, business offers, event listings, interactive trails and more.

You will benefit from:

  • Advertising of your offers and events to locals and visitors with the option to run a ‘loyalty stamp’ scheme where possible
  • Customer insight through a live dashboard
  • Click through to your website, social media, reviews and more
  • Featuring in local LoyalFree trails on the app, e.g. Open for Business, Vegan, Family Friendly, Best Independents
  • Selling products or vouchers online without commission through the LoyalFree Marketplace


How to get involved:

There are many ways for you to get involved with the app now. It is vital we populate the app with as much information as possible so we can launch this to the public and start to help your business and increase sales.


The best offers are exclusive to the app, simple or loyalty stamp based (done digitally). In these times, we are aware this may not be immediately possible and in the short term we can promote online deals for you. Many cafes may also opt to do a loyalty scheme on takeaway drinks as they open as all that is required is a QR code (that we provide for you) for customers to scan with their smartphone.

Examples might include:

  • 6th coffee free
  • 10% off when you spend £20+

To add an offer please send an email to info@loyalfree.co.uk in the following format:

  • Area:
  • Business name:
  • Offer / loyalty scheme:
  • T&Cs:

LoyalFree will create your profile, once done you will be able log in and make any changes.

You can have various types of exclusive offers or loyalty schemes, and any terms and conditions to suit your needs.


In time, the LoyalFree app will be used to promote trails through the district. Some to promote offerings such as ‘Vegan Food’ or ‘Dog Friendly’, interactive ones where people can vote and scan and heritage trails.

Local Guides

A Local Guide will also showcase the tourism offering of the area and encourage visitors to spend longer in the area.


If you have events in the future you’d like to promote you can send these directly to info@loyalfree.co.uk to be added to the app.

Shortly after you sign up you will receive an email with your login details and further information.

The app will be promoted through local social media, events, billboards, press, competitions and through local employers in the area.

Email your offer now